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Speed, from Format

episode 7

Josh Blyskal
Josh Blyskal
Josh Blyskal
AEO & Research at Profound
AEO & Research at Profound
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Early employees rarely get the same applause as founders, but they often forgo bigger salaries, easier lives, and less risk just because they believe in a mission.


In this episode of Speed we sat down with Josh Blyskal, employee no. 2 at Profound, one of the hottest companies in the world leading the hottest new industry: AEO, or answer engine optimization. 


60% of Americans are using AI search for commercial intent: identifying products, services, and brands that they want to buy every week. So we wanted to figure out how companies make ChatGPT recommend their product first.